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The True Test of Success
When it comes to continuing medical education,
the literature clearly shows that engaging
participants in interactive learning
scenarios is the most effective manner
to transmit knowledge to adult learners. But
how do we know if that knowledge has
been sustained over time or if it has
made a difference in behavior or practice? And
the even bigger question for CME providers
and their grantors: how do we know
if that knowledge has had an impact on
clinical outcomes?
That’s where CCOE’s educational
outcomes division comes
in. Tied directly to the needs
assessment, educational outcomes are
identified in the earliest stages of
an educational activity’s development.
From there, supported by expertise in
quantitative/qualitative methods, mathematical
modeling, and epidemiology from senior
faculty at several of UMDNJ’s schools,
a wide variety of educational outcomes
measurement techniques can be applied,
from the simplest control group/participant
surveys to the most complex longitudinal
studies of providers and patients. Moreover,
with access to UMDNJ’s affiliated
hospitals, clinics and physician practices,
CCOE’s outcomes division can, in
certain circumstances, proactively enlist
these entities to function as clinical
laboratories for controlled outcomes
analyses on the most
ambitious levels.
Why Outcomes Measurement?
Continuing medical education is a vital
element of our nation’s healthcare
system. But it’s costly,
both in terms of dollars spent and time
and effort expended, to produce first-rate,
objective programming. Including
educational outcomes measurement as a
component of CME programming will provide
course directors, faculty, and grantors
with practical, verifiable information
that can document the real impact the
programming has had on its intended audience.
CCOE’s educational outcomes
measurement and analysis services can
help you to:
- Scientifically assess the
effectiveness of a CME intervention
- Validate the learning objectives’ ability
to support the unmet needs
- Clearly distinguish an activity
as being educational vs. promotional
- Ensure that content adequately
reflects the learning objectives
- Identify, measure and analyze what
was learned and not learned
- Challenge the validity of the educational
strategy and needs assessment
- Justify current and future resource
allocation
- Provide benchmarks for interim
adjustments and learning objectives
Starting with the
right data
CCOE utilizes a variety of primary and
secondary data sources and tools to ensure
its outcomes measurement and analysis
activities are accurate and verifiable. These
include:
- Peer review literature & breakthrough
data
- National and international data
registries
- Regional and local surveillance
- Third-party payors
- Nominal group interviews
- Focus groups
- ARS/teleconferencing
- Electronic point of care data
- Aggregate Rx measurement
Finding the Right
Option
The best fit for your CME activity can
be found among CCOE’s three different
approaches to educational outcomes measurement. Whether
it’s a small activity or a large-scale
initiative, we can provide the appropriate
level of measurement and analysis.
Immediate Learning:
Provides the ability to assess knowledge
transfer immediately following a CME
activity. Non-participant group (Control)
data are collected and compared to quantitative
changes in educational participant group
(Case) based on pre/post activity metrics
and statistical application. A gap analysis
is produced to explain the rationale
for any change (or lack thereof) in learning.
A detailed report is prepared to support
ongoing or altered educational intervention.
- Case/control methodology
- Pre/post testing: survey,
case study assessment
- ARS/web
- Gap analysis
Persistent Learning:
Provides the ability to assess knowledge
transfer as an extension of a Phase One
CME activity. Measurement indices are
applied at specified time intervals,
e.g., 3, 6 months, etc., following the
original intervention. Indices of persistent
learning and in-depth analyses are applied
to reinforce primary educational learning
objectives and provide for ongoing needs
assessment to recommend or refine future
interventions.
- Builds on immediate learning measurement
- Multiple interval testing
- Drives educational reinforcement
through
- Multifaceted approaches and multiple
interventions
- Interval analysis and development
- Feedback to course directors and
grantors
Applied Learning:
Provides the link between what the participant
has learned and behavioral mod-ification.
In-depth case studies with learner-directed
therapeutic options are presented to
identify unmet needs of the provider. This
will be assessed at more than one point
of time based on gaps of healthcare outcomes. Practices
and program performance will be scientifically
analyzed and feedback given to the individual
practitioner.
- Builds on persistent learning measurement
- Measures learning impact on behavior
and practice
- Potential use to drive systems
modifications
- Requires protocol and possibly
IRB approval
Take the first
step to meaningful measurement
Find out how educational outcomes measurement
and analysis can bring your next CME
activity to a higher level of effectiveness
and meaningful impact. Contact
CCOE to learn more
about our services: 732-235-7434. |
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